Arts Organizations and Digital Technologies

Technology use is pervasive in arts organizations

Arts organizations today have dozens of internet and mobile technology tools at their disposal; tools that can be used to create awareness of their organization, promote events and exhibits, provide customized experiences for patrons, sell tickets or merchandise, streamline customer service needs, and expand their mission-driven work. But there are costs associated with the embrace of technology, even in instances where the internet-based tools are free; there are issues of staff capacity and training, and there are challenges connected to serving patron bases with varying tastes for tech-mediated experiences of art. Without hesitation, though, arts organizations are plunging into the world of digital technology.